Source of traffic

The source of internet traffic from anonymous users lies mainly in search-engines as everybody understands. On a daily basis multiple 100's of millions searches are performed through the most popular search engines alone. Getting traffic from the search engines can be achieved in several different ways, often referred to as SEO (Search Engine Optimization).

One way of generating traffic is to create a website that has actual value for your visitors; this could mean you provide unique insight into specific subjects, or you collect and republish information on subjects that people find valuable (one great example of the latter being news.google.com) using this technique you are effectively aiming at getting returning visitors.

Another method would be to stuff all your pages with keywords, titles and content that are perfectly matched and geared towards specific subjects. This will result (if you have done it succesfully) in many hits from search engines on the subject, since you will appear high in the search results based on the content you have provided. This kind of traffic is mostly anonymous, and is usually non-returning.

The solution I have chosen to apply to www.rootpages.com is a combination of the 2 methods fore-mentioned. By offering a usefull tool for finding messages in a great multitude of rss-feeds, I am creating the possibility of returning visitors, whilst on the other hand I am creating an enormous amount of search engine optimized pages for a large number of subjects by scanning the web for interesting articles, feeds, etc for the subject. This other method is geared towards anonymous users, visiting the rootpages.com website from very different search queries.

The idea is still to generate as much traffic as possible, in a fully automated SEO optimized website that is selfmananiging. In later posts I will fill you in about some of the techniques used to accomplish this.

Untill next time!